The following are a few of our most frequently asked questions:
From what sources do you get your diamonds?
Although we deal with over a hundred diamond cutters, our finest stones come from just a handful of our top cutters. The rest of the cutters we do business with are used to provide lower quality diamonds that we sell to other stores, dealers, or to internet companies. Every diamond cutter we deal with has a Kimberly Process Certificate to assure you that no diamond we sell comes from any “conflict” area of the world.
How many diamonds do you look through before you buy one?
It depends on the cutter. Our finest cutters are, of course, the ones from whom we will have the best chance of finding beautiful stones we wish to purchase. Having developed relationships with these cutters over the years, they know that we have very high standards, and that only their best will meet our specifications. With other cutters, we may look through a hundred stones before finding just one. Sometimes we look through hundreds of stones and find none that we wish to purchase.
What kind of documentation do you provide?
Diamonds (and important colored gems) will have a certificate from the GIA laboratory. We double check each certificate for accuracy, and reject many stones because we do not think the grade is correct or that the certificate is accurate. We also furnish an appraisal on the completion of each piece of jewelry. This appraisal will be accepted by any insurance company.
What about insurance replacements?
We work with all major insurance companies for replacement needs. We analyze the specifications of the jewelry item to be replaced to ascertain that the customer is being adequately compensated for any loss he or she has incurred. If necessary, we will negotiate a proper settlement on behalf of the customer.
What do you think is the biggest problem today facing the consumer purchasing a diamond?
We think that cutting is the hardest area for the consumer to understand. Even the two major gemological research laboratories in the United States are not in complete agreement as to what necessarily constitutes the best proportions for cut. Also, we are now seeing many diamonds cut so that the depth and table specifications may look correct on the certificate, but the stones themselves lack beauty and brilliance. Typically, these stones will show a lot of dark areas, or extinction areas, when the stone is subjected to light. While GIA’s new cut grading system for round diamonds is helpful to the consumer buying a round diamond, it is a system based on measurements alone and not on the diamond’s beauty. Remember, there is a difference as to how a diamond measures and how it performs!
What do you think is the industry’s biggest problem?
Although the diamond grading system measures many of the characteristics of the diamond, the beauty of the diamond has been eliminated from the appraisal process. We see many stones that are not beautiful, but, because they rate high on the color and clarity scale (and in the case of round diamonds, may even have a high cut grade), command a high price in the marketplace. This causes a lot of confusion to the diamond buyer. For this reason, the following is printed on every GIA certificate: “Since the color, clarity and cut grades of a diamond often represent ranges of appearance…” individuals should view the diamond rather than relying solely on the report information before making purchasing decisions.